The Body Shop brief came for D&AD.
The main goal for this project was to remind people of the body shops’ special identity. The brand doesn’t want to be over shadowed by other player on the marker and therefore it has to go back to its origins. The company has always got its inspiration for its products by learning from people and their cultures around the world.
ethnic beauty – in-store poster
ethnic beauty – in-store poster
LCD posters in for the tube
the models will follow people on the escalator with their eyes as they pass by, they will also smile and wink
click to see the rotating banner
Advertisements
Leave a Reply