the body shop

The Body Shop brief came for D&AD.

The main goal for this project was to remind people of the body shops’ special identity. The brand doesn’t want to be over shadowed by other player on the marker and therefore it has to go back to its origins. The company has always got its inspiration for its products by learning from people and their cultures around the world.

ethnic beauty – in-store poster

ethnic beauty – in-store poster

LCD posters in for the tube

the models will follow people on the escalator with their eyes as they pass by, they will also smile and wink

click to see the rotating banner

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