‘and they saw that it was good’
the product: vibram fivefinger shoes
active outdoor athletes and fitness professionals are now able to experience the sensation and freedom of going barefoot with the protection and sure-footed grip of a Vibram sole.
with my ads i wanted to show, how extraordinary these shoes really are. some customers say that they felt more connected to the earth and more in tune with their bodies. others discovered an increased sense of balance and greater agility. many reported health benefits like improved posture and less back pain. all were generous with their praise and their ideas, often suggesting new and creative uses for vibram fivefingers, and definitely no one can take their eyes of them. sounds just like a miracle…
and they saw that it was good – magazine ad
38 sheet poster
vibram – tube poster
38 sheet poster – christ in the house of himon, rubens
ambient – an artist has been commissioned to paint one famous painting on the street waring the product. she will be waring the shoes too
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